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2023

TL;DR
Here's a timeline of my career

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Right now, I'm​

  • Learning more SQL on Udacity

  • Trying to break 90 (devoted bad golfer of 3 years) 

  • Cooking an excessive Wednesday dinner

  • Probably reading an article on management, leadership, or team building.

iMac

2023 Q2

Bridgestone Fleet Care Pilot Launch

Successfully launched a new marketplace, integrating across multiple service provider systems to make a multi-vehicle booking marketplace with fleet management functionality

  • Generating $1M/mo in service revenue, a 123% Increase

2022 Q4

2022

Identified and developed product features which spanned across the entire Bridgestone Mobile Solutions enterprise with multiple languages to create roadmap and highlight dependancies.

  • Eliminated duplicate efforts across ARTs saving $2M+ in development costs and correcting release projections by 3 months

Accurate Roadmap Planning Across 5 Business Units, a 90 Person Team

2022

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2021

2021

Developed over 20 features for FSD ranging from warranty upsells to SSO and partner integrations. 

  • 165% YoY Increase Revenue

  • 75% YoY Increase Bookings

  • 67% YoY Increase AOV

  • 47% YoY Increase in Valuation to $265M

Scaled Firestone Direct to $265M,
A Mobile Maintenance Application
John Deere Full Funnel Dealership Dashboard
2020

Work with data science team to leverage Tableau and SQL to combine and visualize hundreds of dealership analytics and spending accounts. Data included website, digital media (search, social, display), traditional media, and market share to provide John Deere a first ever full funnel view of marketing performance by dealer, region, or product, with ability to compare or sum.

2020

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iMac
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VMLYR Media Buying Opportunity Score Algorithm

Created algorithm to optimize media buying on John Deere to highlight opportunity areas by month, county, and product using market share and organic website data, Worked lead between UX and buying teams to execute campaigns.

  • $9M Marketing Budget Managed

  • 54% Increase in Market Share for Focus Counties

  • 17% Increase in Market Share overall in pilot dealers.

2019
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2019-2020

Grew Doc Shultz Sanitizer to $300k in Revenue in Retail Release Year

Grew my side hustle from a $15k Kickstarter to a profitable company

  • Featured by Cleveland Scene & other publications

  • Acquired retailers like Boxed.com, Cardinal Health, & FSAstore.com.

  • Collaborated with The Cleveland Cavaliers for Team Shop Sanitizer

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2019

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Manipulated Data to Analyze Marketshare for John Deere

Manipulated PDF Marketshare data using Python to combine thousands of PDFs into a flat csv. Allowed us to analyze market share and correlations for media planning. 

  • Found a .97 correlation between Organic Search Vehicle Detail Page Views and competitor industry units sold by horsepower range.

  • Used Organic VDP as a leading indicator for market demand in each product segment.

2018

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Moved from UX to Product Management - 10+ Launches

In pursuit of the business side of products, I was promoted from UX to Product Strategist - simultaneously managing 2-5 full website revamps or ongoing projects. Responsible for scoping, managing, updating, and tracking project timelines, budgets, and resource allocation. Ensured that projects were hitting internal P&L goals, delivered on time, had proper requirements, and hit client OKRs.

2018

2014

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Flew to Japan to make the Worlds First Premium Hemp Denim

As a premium denim buyer finishing college, I learned all about the machines and practices behind making the best denim in the world, and combined it with the 4x strength and sustainability that hemp fibers bring

  • Created sustainable, profitable global supply chain

  • Sold Out Release Event 

​

2014
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Early 2000s

As a child at 10, I started making brands and "signatures" for my gaming community forum

My first use of photoshop, I started making people in my "clan" forum signatures - talking with them, getting requirements, and creating a finished product. The truth is, things don't change much.

Reimagined and Grew a Fast Casual Pizza Brand
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2017

Created new branding, photos, website, app, in store experience, and advertisements, and assisted in media plan as a Brand Manager.

  • Achieved new record of $40,000 grand opening AUV.

  • Decreased bounce rate by 12%.

  • Increased online and pick-up orders from site by 28%

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2018

Launched Doc Shultz Premium Hand Sanitizer With Fully Funded Kickstarter Campaign

Worked with a team of chemical engineers to develop a hand sanitizer formula that is less abrasive on hands by infusing essential oils and the best vitamins for skin.

  • Grew to 1,000+ followers

  • Featured on FOX 8

  • Sold out of trial run during events w/ interactive booth and online.

I was born in Dobralak Bulgaria, a small village.

Born 2 hours from the nearest city in a small village, I came to the US in 1997 with my parents and sister.

Product Development

Research target, analyze 1st/3rd party data, and create profitable roadmap + products that fit consumer needs.

Product Design

Design physical and digital products ranging from clothing and OTC goods to mobile maintenance apps.

SAFe Certified

Execute product planning & development through SAFe agile guidelines, prioritizing w/ WSJF, MSCOW, and PI planning across a portfolio of products.

Graphic Design & Photography

Design variety of physical and digtal assets from billboards, direct mail, sales packets, business cards, to social ads, website assets, animations, and more.

Business & Product Strategy

Create a profitable and sustainable business strategy to deliver value incrementally. Define MVP and minimize opportunity cost.

UX & Experiential 

Create an experience for users that focuses on a CTA. 

Analytics

Find the trend, exploit the gap. Ability to analyze large sets of data to find opportunity and draw actionable insights.

API + Back-End Development

Manage a variety of disciplines and tools

  • Python

  • .NET, Java

  • SQL, S3

  • Cognito, OAuth, NextAuth 

  • REST

  • MULESOFT

Forecasting & Business Case Development 

Use data trends to accurately predict product/feature ROI and forecast demand. 

Front-End Development

Manage front end developers and user experience

  • CSS/HTML

  • React

  • Angular

  • AEM

  • HTML5

  • Java

  • ContentStack

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