Data-Driven Decisions

Data is my love language. Finding a key insight and selecting KPIs get me going. Results matter.

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2022-2023 Bridgestone

Business Case Forecasting + Feature Reporting

Leveraged analytics, product research, margins, sales, and 3rd party data to develop business case and prioritize against OKRs.

Launched variety of features that resulted in a 75% increase in AOV YoY
107% increase in revenue YoY.

See The Prodcut Work

2021-2022 John Deere

Proprietary Algorithmic Media Planning + Market Share Analysis

FEATURED

Manipulated PDF Marketshare data using python to combine thousands of PDFs into a flat csv. Developed an algorithmic media buying strategy, utilizing market share and website data to highlight opportunity gaps by month, county, and product and weight budgets accordingly to maximize market share + profit:

91% AVG LIFT in Yoy Market Share across focus
30% AVG LIFT in YoY Market Share overall.

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2021 John Deere

John Deere Dealership Business Dashboard

Worked with Tablaue & data science to give John Deere a first-ever view of all dealership performance including market share, website (GA), and Ad spend accounts (Facebook, Google Ads, Etc). The dashboard combined thousands of accounts and data sets for a live-picutre of YTD/YoY/MoM performance by Dealer, Region, Or All.

2019-2021 John Deere

Ecommerce and Media Health Reporting + Analysis

Reported on and planned spending for a $9M budget, optimizing media mix for maximum website leads.

Average a 27% YoY Increase in Leads across key accounts.

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2017-2020 Multiple Clients

Google Analytics Custom Events +
CTA Optimization

Used Google Analytics on a variety of websites to analyze drop-off and optimize for CTAs as brand manager at PIZZAFIRE (40 location fast-casual pizza restaurant like chipotle), and as a product strategist at Insivia (website-agency).

PIZZAFIRE - Increased online and pick-up orders from site by 28%
10+ Websites with page or full experience revamps + reporting