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Over my career I've been involved in several startups, as well as  managed products for large enterprises. Teamwork has always been my #1 factor to success. #2 is prioritizing to deliver maximum value against business OKRs with minimum opportunity cost.

PRODUCT MANAGEMENT

Bridgestone:
Fleet Care Marketplace

Successfully launched Bridgestone Fleet Care, a B2B auto maintenance platform. Generated over $1M/mo in additional service revenue through a soft launch pilot with Amazon DSPs, with a 200% increase projection for Q3-Q4 during full rollout.

YoY Monthly Revenue

+$1M

Projected Increase by Q4

+200 %

Saved In Dev Costs

$2 M

Satisfaction Surveys

8.7/10

Roadmap Planning At Program/Portfolio Level

  • Effectively planned roadmap across a 90-person portfolio with 5 teams and 3 agile release trains (ARTs). Prioritized using MosCoW/WSJF.

  • Generated efficiencies and delivered product features that created maximum enterprise value over multiple BUs.  Saved over $2M in development costs.

  • Languages: Java, .NET, React, Mulesoft, AL, C#

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iMac

Piloting W/ Amazon + Azuga Telematics

  • Spearheaded end-to-end experience using market research, interviews, and user testing to develop MLP and 2 year roadmap for a SAAS Marketplace. Our product allowed fleet owners to shop from a variety of service providers.

  • Features:

    • Downtime Tracking + Vehicles Status​

    • Smart Recommendation Engine (Predictive Maintenance) + One Click Booking (based on inspections, OEM, and service history.

    • Multi-vehicle + Batch Booking Flow - Book over 30 vehicles at one time

    • Appointment + Invoice Management

    • Vehicle Management + Preferences

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PRODUCT MANAGEMENT

Bridgestone: Firestone Direct

Led a start-up product in the growth phase, rapidly adding features to hone in on KPIs

YoY E-Commerce Appointments Booked

+75%

YoY Online Revenue 

+178%

Average Order Volume

+67%

Company

Valuation (+67%)

$260M

Q4 2022 - AOV

Upsells, Cross-Sells, Warranties + More

Implemented variety of up-sells, cross-sells, recommendations, add-ons, and warranties resulting in a 75% lift in AOV YoY 

Q2 2022 - Customer Acquisition Cost

Basket Transfer + MyFirestone App + SSO

With CAC as a OKR for the quarter, we sought to grow customer base by leveraging Bridgestone's other Business Units. 

  • 28% Increase in Customers From Initiative

  • 34% decrease in CAC MoM

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Features:

  • Basket Transfer - Transfer your basket from Firestone Complete Auto Care to get mobile service.

  • MyFirestone App - Mapped payload contracts & Exposed Booking APIs through MULE to allow mobile service to MyFirestone customers.

  • SSO - Log in to all of Bridgestone (FCAC, FSD, BST, Resolv) with one account. Handled over 18 use cases with Cognito accounts.

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FEATURED

2017-2023

Premium Hand Sanitizer, Just in Time

Recreated the formula for sanitizer using essential oils and the best vitamins for your skin leaving a Soft & Silky, Not Dry & Sticky feeling. Grew product and company to $300,000 in sales during release year.

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2019

John Deere Websites and BYO Tools

Led digital product development including build-your-own package apps, website revamps with agile methodologies, and analytics dashboards using Python to collect data and Tableau to display. Build-Your-Own had 23% lower drop-off as an Awareness/Consideration ad landing page than other E-Commerce tools. Tagged and tracked websites to monitor all activity from paid/unpaid efforts.

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2018

10+ Websites Delivered + Brand Reimagined

• Managed multiple website revamps and ongoing projects, ensuring timely delivery of assets and obtaining necessary approvals.

Scoped, managed, and tracked project timelines, and budgets, to meet internal P&L goals and ensure on-time delivery.

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2012-2017

The World's First Artisanal Hemp Denim

FEATURED

Developed an end-to-end supply chain with an artisanal denim mill in Japan & a fiber producer in the US making premium denim jeans 4x stronger than cotton.

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